Plus size models are in high demand |
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Over the last few years the demand for plus size models on the catwalk and in fashion magazines has increased dramatically. With the average size for women now being a 14-16, many fashion houses have now started to incorporate larger sizes into their fashion lines. Some manufacturers are using these findings to create brand new lines and labels altogether. The market has been screaming out for women's fashion in the larger sizes which means that healthy, beautiful, plus size women now have a greater choice in the clothes they wear and the stores where they can now shop. Sales in women's plus size clothing has increased and the popularity has amazed some outlets. Many women's magazines are now including options for those in need of fashion in the larger sizes ie: size 14-26 range. This is a welcome relief for those who have struggled for years to look good and feel great in modern trends and styles. Many women have been limited with selection as there has been very little variety to suit their body type. This leaves them to make do with basic drab colours and ill fitting frumpy shapes resulting in boring outfits that make them feel unattractive and lacking in confidence. Catwalks are also now incorporating plus sized fashion for casual and formal attire and the need for plus size models is increasing. Even modeling agencies, who once banished the larger sized woman from their portfolio, are now taking the opportunity to embrace them given the increase in demand. It has come as a challenge for some designers who feel however that there is still is no room in their lines for larger sizes. Many designers believe that looking beautiful means being slim and have refused to include any sizes larger than a size 12 to their brands. Thankfully more so are taking on the challenge and realizing there is a niche in the market that requires fulfilling.
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"...Larger women have found that finding evening wear has become an all too difficult exercise. Not only are the items incredibly hard to find and often not very fashionable, but they are often extremely ill fitting meaning they end up in sizes either too small or way too big..."
"...When you choose a website that specializes in plus sizes fashion, what you are really doing is shopping at a place where they 'get it'..."
"...I can't just Google women's fashion...OH NO!!! I have to key in 'plus Size' or 'Larger sizes'..."
...this is especially true of "plus sized" women. When you are a fuller figured woman it's not so easy to find clothes that make you feel so good because the choices are so limited...
...plus size girls can be seen at night clubs wearing the same glitzy, sexy outfits that their thinner counterpart are wearing...
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Plus sized or "larger sizes" clothing is a general term given to clothes sized specifically for men and women of larger build. For women, "Larger Sizes" or "Plus Size" refers specifically to larger clothing labeled size 14 and upwards.
The larger sized and plus sizes clothing market in Australia has been evolving and climbing since at least 1994, with many major department stores such as David Jones and Myer producing their own brand ranges, and an increase in the number of individual hot fashion boutiques and national chain store outlets across the country. On a similar growth spurt is the number of beautiful larger figure models Australia is producing.
Major Australian brands for plus sizes clothing include: Maggie T, My Size, City Chic (formerly Big City Chic), Sara, Autograph, Embody Denim, Taking Shape, Basque Woman, BeMe for Rockmans, and Free People.
Dream Diva is an all Australian owned and operated plus and larger sized clothing retailer. We believe that today's fashion shouldn't be dictated by size and we're prepared to do everything possible to bring the hottest designs to the hottest women in Australia - the plus sized women, the larger sized women, the real women.