Plus size terms we like to hear! |
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Fuller figured women have been around since time began and it seems that the most often used term to refer to them is "plus size" Now I suppose that there's not a whole lot wrong with term but it's not unusual to find that some women find the term a little offensive. While the term is not disastrously offensive and there's no doubt that there are worse options that might have become the most popularly used term (such as bigger girls or fat girls) this "plus size" label isn't a particularly affirmative one. The reality is that it tends to create a negative feeling and certainly detracts from the sense of fun and pleasure of the shopping experience that we women love so much! It's perfectly natural for women to enjoy the experience of setting out either on their own or with friends to shop for new and gorgeous things for themselves; there is something uplifting about the whole shopping thing. Maybe we women should try to separate the way we look in our clothes from our sense of self worth. It is indisputable that when a woman is wearing clothes that she feels particularly good in for whatever reason, she will radiate confidence and positive energy. This is especially true of "plus sized" women. When you are a fuller figured woman it's not so easy to find clothes that make you feel so good because the choices are so limited, but when she does find that outfit that fits and feels fabulous you will find that she positively glows. Why then do so many fashion labels take the shine off this feeling by labeling garments on tags and neck labels with those awful "Plus Size" words? You have to see those words often enough without having them invade your home space as well...i.e. in the laundry when do the ironing and every time you put the clothes on or take them off. Some manufactures are coming to understand that while it's important for a larger sized female to know that she is shopping with a label that is focused on her body shape she doesn't have to have it thrust in her face. When was the last time you saw a regular size fashion store identify itself with the term "Regular Size" or "Average Size" fashion...I bet the answer is never. In a world of political correctness surely we can come up with some more imaginative and inspiring terms for this group of women who have come to be identified with the "plus sizes" label. |
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Tell Me More
Plus sized or "larger sizes" clothing is a general term given to clothes sized specifically for men and women of larger build. For women, "Larger Sizes" or "Plus Size" refers specifically to larger clothing labeled size 14 and upwards.
The larger sized and plus sizes clothing market in Australia has been evolving and climbing since at least 1994, with many major department stores such as David Jones and Myer producing their own brand ranges, and an increase in the number of individual hot fashion boutiques and national chain store outlets across the country. On a similar growth spurt is the number of beautiful larger figure models Australia is producing.
Major Australian brands for plus sizes clothing include: Maggie T, My Size, City Chic (formerly Big City Chic), Sara, Autograph, Embody Denim, Taking Shape, Basque Woman, BeMe for Rockmans, and Free People.
Dream Diva is an all Australian owned and operated plus and larger sized clothing retailer. We believe that today's fashion shouldn't be dictated by size and we're prepared to do everything possible to bring the hottest designs to the hottest women in Australia - the plus sized women, the larger sized women, the real women.