The rise and rise of the plus size |
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It used to be that everywhere you would go you'd see shop windows displaying stick, thin mannequins wearing the latest fashion outfits. Well, now days they're not the only ones selling great fashion collections and many shop fronts are now featuring real shaped mannequins and stocking larger sizes for the plus size woman. Women's plus size clothing was often difficult to find and not very many outlets stocked large sizes. However those that did, had a very limited range, very few sizes and the styles were very dull, drab and frumpy. No wonder plus size women had something to complain about. Thankfully these days the stores are now carrying a wider range in plus size women's fashion. There are heaps of pages on the internet dedicated to the larger sizes and more and more recognizable designers are seeing the light and starting to incorporate larger sizes in their collection. The best part is that smaller manufacturerers are catching on too. Now, when you go shopping at any shopping centre, the chance of being able to locate an outfit in larger sizes has become much greater. How wonderful for the fuller figured woman! Plus size women's fashion has become so popular that there are stores committed to just stocking plus size clothes. The best thing about this though is that the choice in styles, colours and fabrics has increased dramatically and the demand for the larger sizes has never been so well received. Women have never been happier. At last there is some relief for the fuller figured woman who loves fashion and is just as in love with the process of shopping for clothes. Plus size or not, the need and desire for larger sizes has become so great that now smaller women will envy the chains that accommodate larger women with larger sizes in fabulous, trendy ranges.
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"...Larger women have found that finding evening wear has become an all too difficult exercise. Not only are the items incredibly hard to find and often not very fashionable, but they are often extremely ill fitting meaning they end up in sizes either too small or way too big..."
"...When you choose a website that specializes in plus sizes fashion, what you are really doing is shopping at a place where they 'get it'..."
"...I can't just Google women's fashion...OH NO!!! I have to key in 'plus Size' or 'Larger sizes'..."
...this is especially true of "plus sized" women. When you are a fuller figured woman it's not so easy to find clothes that make you feel so good because the choices are so limited...
...plus size girls can be seen at night clubs wearing the same glitzy, sexy outfits that their thinner counterpart are wearing...
Tell Me More
Plus sized or "larger sizes" clothing is a general term given to clothes sized specifically for men and women of larger build. For women, "Larger Sizes" or "Plus Size" refers specifically to larger clothing labeled size 14 and upwards.
The larger sized and plus sizes clothing market in Australia has been evolving and climbing since at least 1994, with many major department stores such as David Jones and Myer producing their own brand ranges, and an increase in the number of individual hot fashion boutiques and national chain store outlets across the country. On a similar growth spurt is the number of beautiful larger figure models Australia is producing.
Major Australian brands for plus sizes clothing include: Maggie T, My Size, City Chic (formerly Big City Chic), Sara, Autograph, Embody Denim, Taking Shape, Basque Woman, BeMe for Rockmans, and Free People.
Dream Diva is an all Australian owned and operated plus and larger sized clothing retailer. We believe that today's fashion shouldn't be dictated by size and we're prepared to do everything possible to bring the hottest designs to the hottest women in Australia - the plus sized women, the larger sized women, the real women.