What is plus size fashion? |
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If you have ever gained a few extra kilos or had problems with fluctuating weight then you are all too familiar with the trouble of finding suitable clothing that fits well and makes you look and feel fabulous. And the thought of going up a size is just unthinkable. So what do you do if you are genuinely overweight and can't shop for clothes in any store you like or off the rack? Well, fortunately enough it doesn't have to be painstakingly difficult. Plus size clothing has been designed for ladies who have trouble fitting into the standard size of today's women's fashion. Cuts are made differently to assist with fitting in the correct places and extra fabric is used for flow and added length. Companies that are now incorporating plus sizes in to their collection or those that have seized the opportunity to produce new lines for this market completely have weaved their magic using some tricks that assist with making the plus size woman look and feel more attractive in their clothes. It sounds easy enough to suggest that including larger sizes into already existing lines would be the answer but the larger sizes require completely different styles than average sized women's clothing. Simple actions such as using the right fabrics that flow and don't cling to the body work best for the larger sized garments. On top of that, larger women feel more comfortable in these items. However, designers are all too aware that too much additional fabric can add extra unwanted kilos to an already larger frame so it's all about the right balance. Specific styles are the key. Wide leg pants and a-line skirts work well for the larger woman as do vertical lines and darker colours. Many department stores cater for larger sizes and even more recently new retailers are popping up in shopping centers and online selling only sizes 14-24. So it's never been easier for the plus size women to unearth great fashions.
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"...Larger women have found that finding evening wear has become an all too difficult exercise. Not only are the items incredibly hard to find and often not very fashionable, but they are often extremely ill fitting meaning they end up in sizes either too small or way too big..."
"...When you choose a website that specializes in plus sizes fashion, what you are really doing is shopping at a place where they 'get it'..."
"...I can't just Google women's fashion...OH NO!!! I have to key in 'plus Size' or 'Larger sizes'..."
...this is especially true of "plus sized" women. When you are a fuller figured woman it's not so easy to find clothes that make you feel so good because the choices are so limited...
...plus size girls can be seen at night clubs wearing the same glitzy, sexy outfits that their thinner counterpart are wearing...
Tell Me More
Plus sized or "larger sizes" clothing is a general term given to clothes sized specifically for men and women of larger build. For women, "Larger Sizes" or "Plus Size" refers specifically to larger clothing labeled size 14 and upwards.
The larger sized and plus sizes clothing market in Australia has been evolving and climbing since at least 1994, with many major department stores such as David Jones and Myer producing their own brand ranges, and an increase in the number of individual hot fashion boutiques and national chain store outlets across the country. On a similar growth spurt is the number of beautiful larger figure models Australia is producing.
Major Australian brands for plus sizes clothing include: Maggie T, My Size, City Chic (formerly Big City Chic), Sara, Autograph, Embody Denim, Taking Shape, Basque Woman, BeMe for Rockmans, and Free People.
Dream Diva is an all Australian owned and operated plus and larger sized clothing retailer. We believe that today's fashion shouldn't be dictated by size and we're prepared to do everything possible to bring the hottest designs to the hottest women in Australia - the plus sized women, the larger sized women, the real women.